April 05, 2022
They’ve got no laces
The most distinct feature of a loafer is its slip on silhouette with no laces. This means you don’t have to worry about tying your laces from time to time, like you would with other shoes/sneakers(unless you’re wearing a Flatheads sneaker. Hint: one-time lacing). Our SoftKnit Loafers are designed to make your day hassle free by being super easy to slip on and off!
They’re super comfortable
Loafers are not just a stylish option, but are a great addition to your functional footwear wardrobe in that they are super comfy and great for all day use. Our loafers are designed with a very unique SoftKnit fabric that is made to feel silky smooth on your skin. Seriously, touch the fabric and you’ll see what we mean. Even its insoles are cushioned with a cloud like PU foam for comfort that lasts all day long!
The beauty of loafers is that you can wear them to both dress up and down. This no-lace footwear style looks both nonchalant and intentional, making it perfect for pairing with T-shirts and jeans and shirts and trousers too. While it was designed to be a more casual shoe owing to its ability to look good sans socks, it's versatile enough to wear with socks for a more formal look when paired with trousers. Try our lighter, brighter shades to complete a casual ensemble and our solid black or white SoftKnits to blend well with formal attire.
They work all year round
Loafers are a great accessory for all year fashion. While they are primarily associated with summer looks, loafers don’t need any hibernation. You can style a pair of loafers with a great winter outfit as well and even pair them with socks. Additionally, Flaheads SoftKnit loafers are designed with a unique Soft Knit fabric which is an all weather fabric that adapts to the weather outside to keep your feet cool in the summers and snug in the winters!
They’re a fashion statement
Loafers are a classic form of footwear, yet surprisingly undiscovered by many(especially men). This makes them a unique fashion statement and a value addition to your wardrobe. Our range of dual toned loafers are particularly unique in that they are designed with two contrasting colours that create an understated, minimalist effect while also being unique enough to express your distinct identity through them.
Are you ready to step up your style game and do so with comfortable ease? Then explore our collection of Soft Knit loafers that offer all day comfort and timeless style for almost every occasion.
March 30, 2022
At Flatheads, we believe that what’s on your feet is a reflection of who you are and what you believe in. We are a small brand embarking on a big journey- to revolutionize footwear through smart design and innovative materials that make perfect sense in your life. With that in mind, we became the first footwear brand in India and the UAE to turn bamboo into a high performing shoe fabrication.
So, what’s special about bamboo? Read more to explore a world of benefits that your new bamboo shoes could open you up to.
Bamboo is natural
Bamboo shoes are made from bamboo yarn that is 100% natural. What’s cooler is that the bamboo plant regenerates from its own roots and doesn’t require fertilizer, which means that it doesn’t have to be planted after each harvest. Plus, growing bamboo makes for no water waste. In a nutshell, you’ll be doing much less harm to the environment by switching to bamboo products!
Bamboo is lightweight
Bamboo fiber is not only sturdy and flexible, it is also super lightweight and practically feels like there is nothing on your feet! Bamboo shoe uppers are made from pulpy soft bamboo yarn extracted from the plant, which feels super soft on your skin too.
Bamboo is temperature regulating
Perhaps the coolest property of natural bamboo is its ability to regulate temperature. This means, you can wear them in any weather. Natural bamboo yarn is great for all day active cooling and keeps your feet cool in warm climates and snug in colder atmospheres.
Bamboo keeps your feet fresh
Not only is natural bamboo super breathable, but it is also moisture wicking and antimicrobial. What this means for your feet is that they stay cool and sweat free all day long without running the risk of bad odour. So don’t be shy to wear them without socks!
Bamboo looks(and feels) good
Notice how these bamboo shoes are designed minimally? We did that to achieve an understated, minimalist aesthetic that pairs well with any wardrobe style. While we recommend pairing bamboo shoes with casual and semi-formal attire, we’ve seen some very versatile outfits that work amazingly with these shoes! And what could be better than a shoe that not only looks good on your feet but also feels good on your mind?
Need we say more? Join us in our journey of revolutionizing everyday footwear by trying on a pair of natural bamboo shoes that will make a cool statement wherever you go!
March 10, 2022
Did you know that there was a period in time when linen clothing was only available to the creme de la creme of society? It was a luxury fabric that not everyone was fortunate enough to wear and was reserved for royalty. Fast forward a few hundred years and we now have a wide variety of quality linen products from bedding to clothing.
We’ve all heard about the popularity of linen shirts or trousers. People swear by linen clothing for its ability to be comfortable, durable and cooling. In fact it is one of the top summer fabric choices for people! So when you are so picky about your clothes being comfortable, it’s only fair that your shoes(which bear the biggest burden of your day) should be made doubly comfortable!
That’s why we reinvented your sneakers with linen. And here’s what makes them so innovative!
Linen is durable
Linen is known as the world’s strongest natural fibre and is far more durable than cotton. Linen is not just sturdy but also very resilient, lasting you for a long, long time without taking too much damage.
Linen is comfortable
Linen is possibly one of the most comfortable materials your sneakers could be made of. It is lightweight, moisture-wicking and thermoregulating which helps keep your feet cool, sweat-free and comfortable all through the day! In addition, the way linen is structured allows for higher air flow and thus increases breathability.
Linen is made for every season
Wondering how the same fabric can keep you both cool and warm? That’s one of the best properties of linen! We already know that linen is ideal for summers because of how light, breathable and moisture-wicking it is. But how does it keep you warm and sweat-free at the same time? Well, linen is made from flax which is a natural insulator that releases excess humidity. So while cotton may keep you warm, it can also make you sweat. Linen, on the other hand, will retain heat and release the excess making you feel nice and cosy! Linen is also easy to care for and thus suitable for monsoons. It is a washable fabric which just requires cold water and a soft cloth to clean stains!
Linen is versatile
Fashionably, linen is super versatile and can be made to work for many occasions. While our linen sneakers are perfect for your casual wardrobe, they’re also great for semi-formal attire. Whether you wear them to work, a date or to hang out with your buddies, you can easily style these sneakers for different occasions!
Why not try them on for size and let us know what you think?
March 03, 2022
Perhaps the most important criteria when selecting footwear is how good it makes you feel. When you’re on your feet all day long, it only makes sense to invest in footwear that helps you do the same, comfortably. Shoes that hurt your feet and cook them in the heat are big deal breakers. The ideal shoe is one that not only looks good but also keeps you comfortable by ensuring that your feet are cool, can breathe and stay sweat free throughout your day. And our KoolTex trainer is designed to do just that.
So what’s special about the KoolTex trainer?
Well, we designed it with a unique, innovative technology called Dry Fit that is found in athletic apparel. The Kooltex shoe is made from reengineered polyester which is a Dry Fit fabric that keeps the wearer cool and dry all through the day with its super fast water and sweat absorbing capacity.
Kooltex has an inherent moisture management mechanism through its unique structure which supports the wicking of sweat through micro channels. These micro channels move moisture away from the body through rapid capillary action and spread over a larger area on the fabric’s surface thus enabling rapid evaporation of moisture.
Here’s a simple break down of the process:
- Sweat is absorbed and wicked rapidly to the fabric outer surface
- Sweat gets dispersed over a large surface area to speed up evaporation
- Sweat evaporates rapidly, leaving behind a dry and cool feeling
Besides its moisture wicking properties,the material consists of antimicrobial agents which prevent bad odours. In addition, the mesh panels of the fibre enhance breathability, creating the perfect all day and all weather shoe to add to your casual wardrobe.
Now you must be thinking that a trainer this functionally relevant couldn’t possibly be that good looking. Here are some pictures to put your mind at ease.
Nailing the minimalist aesthetic was top on our list when designing the KoolTex trainer. It comes in 6 suave dual toned colours that play around with neutral shades and pair them with contrasting solid colours to create an understated effect that works great with athleisure wear/ casual wardrobes.
The KoolTex trainer is now available for Pre-orders so you can be among the first to get your hands on these contemporary all day trainers!
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February 27, 2022
What’s the deal, banana peel?
Not sure about peels but banana stems sure are a big deal for us. Read more to find out why.
First, we’d like to raise a toast to our latest launch with four new collections unlike any other! If you haven’t already heard the news, click here for a glimpse.
Now, let’s dive deeper into our most experimental line - the Banana Kicks.
We made the first ever sneakers with banana fibre! This exclusive sneaker is designed with uppers made from banana stems cut out from the tree, which is then expertly spun into super soft banana yarn.
Besides being supremely soft, banana yarn is also extremely breathable and durable. It has a robust moisture absorption capacity and helps keep your feet cool and sweat free all day long.
Banana extraction is a purely mechanical process and we don’t use any chemicals while doing so. This helps bring out a rustic, rougher look to the upper while feeling extremely comfortable on the skin!
What makes this sneaker super special lies in its knitting technique. In fact, its closed knit structure adds strength to the shoe, ideal for all day use and guaranteed to be a part of your journey for a long, long time.
Classic sneakers with a contemporary twist, our Banana Kicks sensibly bring understated style to a comfortable, all day shoe. We designed these sneakers in everyday colours, to complement your wardrobe. While maintaining a minimal aesthetic, we paid attention to details such as the eyelets and embroidered them for a stylish contrast that nails the understated aesthetic.
Simply put, you could be the first to wear the world’s first Banana Kicks. Interested? Go check out our collection and find your favourite pair!
February 24, 2022
Those who have followed our journey already know how obsessed we are with breaking the rules. So it should come as no surprise that we did it again. We identified new materials and reengineered traditional ones to design four exquisite collections unlike any other.
The world around us is changing. And with that, come changing lifestyles and ultimately, changing audiences. Gone are the days of working from 9-5. We now live in a world where a ‘hustle culture’ is emerging. As days blended into nights, cafes turned into boardrooms and people jumped straight from meetings to meet-ups, we started to understand the need for footwear that embraced this versatile lifestyle and created a unique expression for the new generation worker.
So we designed just that - new generation sneakers for the urban workforce.
Gone are the days of workwear being confined to formal leather shoes or the notion that comfortable can’t be fashionable. We believe in using thoughtful design and innovative materials to create footwear that speaks to consumers not just through addressing functional pain points, but also allows them to express their identity in a rather unique way, through understated fashion.
We experimented with natural fibres, reengineered polyester and brought never-seen-before design technologies to the world of footwear to launch four revolutionary collections that the world has never seen.
Intrigued? Here’s a sneak peek into our latest collections.
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Banana Kicks: Soft, breathable, natural banana fibre sneakers are a first in the world. Its uppers are made from smooth yarn extracted from the banana stem without using chemicals. A vegan sneaker!
Linen Shoes: India’s first linen shoes - temperature regulating and durable linen keeps your feet warm in winters and cool in summers.
KoolTex Sneakers: The only shoes with active moisture control technology as used in gym wear. Reengineered polyester wicks away sweat and keeps your feet cool and dry all day long.
SoftKnit Loafers: Spun polyester is a super smooth filament fibre which is suitable for all weathers and feels softer than cotton. These loafers are finished with a smooth texture to feel great on your skin!
And the good news? They’re coming very, very soon to you. Follow our journey for regular updates and other exciting information on our new launch! Psst, we recommend signing up for exclusive pre-access and pre-order information to be the first to own a pair of these innovative, all-day sneakers!
February 07, 2022
When you don’t quit post your 9-5, why should your shoes?
At Flatheads, we make shoes that understand the balance you seek in your life. Our shoes are designed to effortlessly embrace the fine line between being fashionable and functional, subtle and distinct or professional and personal. And we do so with the help of thoughtful design and innovative materials that blend together to embrace this “fine line”.
Each Flatheads shoe is designed to fit right into your lifestyle and adapt to your every day, just as you do.
Our shoes are Simple, yet Intricate.
Thoughtful design that is complex enough to provide you with 14+ hours of comfort and simple enough to make everyday hassle-free.
Subtle, yet Distinct
We neither blend in, nor stand out. We catch the eye, effortlessly.
Professional, yet Casual
Made to impress in the boardroom and break ice at a beer night.
Functional, yet Fashionable
Cushiony soft insoles, Aerflo Technology and an ultra lightweight feel are packaged together with understated elegance and minimalistic charm.
Every once in a while, we’ll get a customer that asks us, “What’s special about Flatheads?” And to them we say, “We make shoes that understand you.”
Our shoes are made to not only fit into your lifestyle but also to make your everyday, hassle free. We make shoes that understand your need for performance on the professional front and your desire to impress on the personal, all while staying comfortable. We make shoes that find meaning in your day.
That’s why, we think it’s worthwhile that you know just what they’re made of.
We did something revolutionary. We bid farewell to traditional materials and conducted intense research on innovative fibers that pointed us in the direction of ‘Bamboo.’ Not only is bamboo fiber lightweight and flexible, it is also temperature regulating, breathable and odour free, making it the most sensible material that could go into your shoes.
Our best minds led to the birth of AERFLO Technology- a unique open knit structure that enhances breathability while keeping the fabric stretchy and resistant to wear and tear.
PU Foam Insoles
We designed our insoles to feel like clouds. Cushiony soft, with unique sole cupping to shape and hold your feet together. EVA soles are shock and water resistant to offer a spring in your step when you walk!
One time lacing enables you to lace up once and move on. Tongue less design increases breathable area and improved heel closure offers a snug fit for your feet. Each component is carefully studied and crafted to suit your everyday needs.
Understanding the Understated
There has been a longstanding myth that shoes that are high on comfort are not stylish. We’re here to bust that stereotype with shoes that bring Understated fashion and minimalism into the foreground of Indian footwear. Shoes that neither blend in, nor stand out. We embrace effortless everyday fashion.
Our shoes are designed for that discerning customer(you), who finds meaning in thoughtful design and excitement in expressing their identity through an understated aesthetic. Join us on a journey of simplicity, minimalism, thoughtfulness and understated elegance.
August 20, 2021
Curious to get to know us better, are we? Let’s cut straight to the chase with an ice-breaking shoe tour that will knock your socks off! Here’s a peek into our sneaker hall of fame:
Mirror, mirror, on the wall. Who’s the lightest of them all? Meet Ellipsis, an Oxford styled plimsoll that’s possibly the lightest sneaker you’ll ever step foot into. Seriously. We’ve had customers come up to us and say they felt like they were walking on clouds! So what’s the secret behind this lightweight beauty? It’s all in the design, of course. We’ve spent long hours perfecting the Ellipsis, to arrive at a piece made out of high quality synthetic knit fibre and weighing only 400 grams, to allow your feet to stay snug while you waltz about your day with such effortless ease!
Anyone who has faced an embarrassing situation with smelly feet, say “Aye”. And if you haven’t, say “Aurea”. Our au natural Aurea is India’s first bamboo sneaker, made with 100% natural bamboo fibre uppers. What’s bamboozling about bamboo, you ask? Its moisture wicking, antimicrobial properties that help your feet stay fresh, cool and comfortable all through the day. Hear that sound? It’s the sound of your feet breathing. You’re welcome.
Our show stopping Kapow 2.0 sure is a head turner If you love to stand out, you need these bad boys on your feet. Weighing just 450 grams, this sneaker is designed very intricately with 3D sock knit fibre that is breathable and airy. An unbelievably soft sneaker that fits snugly, almost like a glove. Did we mention they’re super stylish and designed like high tops too? Safe to say our designers really enjoyed working on this one!
Our story with Troos began with the introduction of a ridiculously comfortable bamboo slip-on which we have now modified to a natural bamboo everyday loafer in five vibrant colours. These chic and natural bamboo loafers have been designed with extra heel cushioning and improved closure to fit snugly onto your feet but also keep you ready to be on the move. Its bamboo uppers of course are its selling feature, with antimicrobial and moisture wicking properties to keep your feet cool and sweat free! We’ve also designed these in five stylish colours to keep your closet as colourful as it is comfortable!
Now that we’ve broken the ice, which of our collections are you ready to take home? And if you’ve already tried our sneakers on for size, you should consider dropping us a review. We’d love to know just what you’re thinking!
June 25, 2021
Think of your typical shoe brands. Now look at what they’re telling you. “German Gel”, “Aircube Technology” and “Pyramid cushioning”. We’re all too familiar with these words. But the funny part is that nobody even really knows what they mean. Well, unlike other shoe brands that package fancy words that fly straight over your head to sell you their product, we at Flatheads believe in asking you to buy into a feeling.
A feeling that we like to call Ridiculously Comfortable.
So what makes our shoes Ridiculously Comfortable? To understand that, you need to first know what Ridiculously Comfortable means. It’s simple. Ridiculously Comfortable is that feeling when you’re sprawled out on your couch on a lazy Sunday afternoon binge watching your favourite TV show. It’s the feeling you get when you take the first bite of your favourite comfort food. It’s the warmth you feel under a blanket on a cold, rainy day. It’s what you feel when you dance like no one’s watching. Or the way you sound when you laugh uncontrollably with your favourite person. Very simply put, it’s your comfort zone. It’s your safe space. Your go-to. And our mission? To stitch this feeling into our shoes so you feel it every time you slip into them.
Now that we’ve painted a VERY vivid picture(apologies from our writer), let’s move on to what makes Flatheads shoes Ridiculously Comfortable.
EXPERT DESIGNAll our shoes are optimally designed to bring you the most comfortable pair of sneakers you’ve ever stepped into. Our insoles, midsoles, knitted uppers and even lacing closure are carefully constructed to fit comfortably into your day, just as comfortably as you slip into them. After long hours at the drawing board and countless mugs of coffee, our team has researched, experimented with and brought to you the most efficient pair of sneakers that are lightweight, flexible and cushion-y soft. Just the way you want them to be.
THE RIGHT MATERIALSWhat your shoes are made of is ultimately going to reflect in their comfort level. Flatheads sneakers are designed with the most optimal, relevant materials that are perfect for the Indian tropical climate. We believe in the power of ‘natural’. Our bamboo sneakers are the first of its kind in India. And what makes bamboo so special besides being better for the environment is that it’s also better for your feet! Bamboo is moisture wicking and has antimicrobial properties that help your feet breathe and sweat less. How cool is that?
UNDERSTANDING YOUR AESTHETICWhen it comes down to style, we believe that you look your best when you’re comfortable. You could be wearing the fanciest shoes in the world, but if you’re going to be groaning every moment that you’re in them, you wouldn’t be painting a pretty picture now would you? Besides easing you into your comfort zone and helping you look your best, our shoes are designed keeping in mind a minimal, casual chic aesthetic that complements almost every look. So you can be ridiculously comfortable, no matter the occasion. From your morning walk, to your 9-5 and then post work drinks at the local bar, you’re going to look AND feel ridiculously comfortable in Flatheads all through the day!
OUR BELIEFVery simply put, we get you. Perhaps the most important aspect of making our shoes Ridiculously Comfortable is the fact that we know the importance that ‘comfort’ holds in our lives. As humans, we naturally seek out comfort. It is a feeling that is linked to happiness, which ultimately has a positive impact in every aspect of your life. Comfort boosts creativity, productivity and positivity.. Need we say more? As strong believers in ‘comfort’ it is only fitting that we pack every inch of our sneakers with this feeling we so want to share with the world!
We’ve said what we had to say. Now, it’s your turn to put this to the test. If we have managed to pique your curiosity about this Ridiculously Comfortable feeling that we keep talking about, go get yourself a sneaker from Flatheads and we’ll make it worth it.
June 03, 2021